Personal Brand Content

Personal branding videography in Perth

Personal branding videography in Perth is for founders, coaches and people whose work is already good, and whose website does not show it yet. One session covers a film and the pictures that go with it. We work across Greater Perth.

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A trainer leading a group through push-ups in a Perth gym, personal brand photography by Growth Concept Media.A trainer leading a group through push-ups in a Perth gym, personal brand photography by Growth Concept Media.

A brand shoot

A man training on a chest press in a Perth gym, photographed by Growth Concept Media.

In the gym

What personal branding videography covers

Personal brand work is you, on camera, talking about the thing you actually do. We keep the setup simple and the conversation specific, then cut it into pieces you can post through the month. Photographs from the same session cover the portraits a site and a profile need. The aim is a run of content that sounds like you on a good day, filmed with enough direction that you are not left guessing what to say next.

Featured project

Paris McNeil

A speaker film for Paris McNeil, shot in Perth.

See the project

Apply to work with us

We don't work with everyone. Before anyone books a shoot, they go through an application and onboarding process, because the work only lands properly when the fit is right. Here's what that looks like.

01

Two people in conversation at a Perth event.

The fit call

We work out whether we're right for each other. We're looking for ambitious people who want to grow and aren't afraid to put themselves out there, and clients who want an ongoing partnership rather than a one-off shoot. Retainers are where the results actually show up, because content compounds.

02

Two people at a table with notes, talking through a plan.

The goals call

This is where we get into your business. What you're trying to achieve, what success looks like, what the content needs to do. It's also where you get to know us. By the time we're pointing a camera at you, we're not strangers, and that's most of the reason people look comfortable in our footage.

03

Keoni Upton reading a shot list while a light and camera are set up.

The set up

You get permission to be imperfect. We send through the shot list, then run a brainstorming session on what we're recording and the strategy behind it. If you'd rather be directed live on the day, we can do that instead.

04

Keoni Upton filming on set.

Filming day

Coaching and refining. My job is to make you feel comfortable and to keep pulling until the message is clear. My rule is simple: if it's unclear to me, it's unclear to the viewer. Nothing gets shot without a reason behind it.

How a job runs

Once you're in.

01

Chat

We talk about who you are trying to reach, and the topics you can speak about without reading from notes.

Pick topics you could explain to a friend without preparing. Those are the ones that hold up on camera.

Keoni Upton preparing notes at a table on a Perth brand shoot.

Working out the topics

02

Plan

A list of pieces for the session, with the point of each one written in a single sentence before we roll.

Each piece has one job, written in a sentence, so the session stays on the point.

Keoni Upton of Growth Concept Media sitting with camera kit in Perth.

Before we roll

03

Create

The filming. We keep it conversational, and we do another take when a line is not clear yet.

If a take feels stiff, we do it again while the thought is still in the room.

Keoni Upton operating a gimbal on a Perth personal-brand shoot.

The filming

04

Deliver

The cuts and the portraits, captioned where they need to be, ready for you to post through the month.

You leave with enough pieces to post through the month, and portraits you can use beside them.

A Perth trainer in a gym during a personal brand shoot.

A portrait from the session

Questions about personal branding videography

How much does personal branding videography cost?

Every personal branding job is quoted after the first conversation. The session is shaped around the person and the pieces they need, so there is no set price on this page.

What do you leave with?

Cuts you can post through the month, and portraits from the same session.

Where do you film?

Across Greater Perth, usually where you already work. Past films have also been made in the Wheatbelt. Whether a job outside Greater Perth can happen is part of the first conversation.

How does a session run?

We talk through the topics you can speak about, write a one-sentence point for each piece, film it conversationally, and do another take when a line is not clear yet.

Let’s Work Together

That’s what the first conversation is for. Tell us where your business is at, and we’ll tell you honestly what kind of content will move the needle.

Start a project
Keoni Upton, Perth videographer and founder of Growth Concept Media, sitting with a cinema camera.