Growth Concept Media

Perth

We come to you

01

The brief

Video production and personal branding in Perth.

We turn your expertise into brand content that builds authority and gets you in front of the right people. Consistent short-form and long-form assets that make you the obvious choice before anyone gets on a call with you. This isn't random posting. It's story-led content built around your brand, your goals, and the audience you're trying to reach.

Keoni Upton, founder of Growth Concept Media, operating a cinema camera on location in Perth.

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Services

What we make

01

Personal branding videography

Consistent, story-led video and photo content that builds your authority and makes you the obvious choice before anyone gets on a call with you.

View personal brand
Perth tradesperson photographed for a personal brand campaign by Growth Concept Media, with the Perth skyline behind him.
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A packed Perth event audience on their feet, captured by Growth Concept Media for recap and promo content.

Events & Gatherings

We capture the energy and the moments that matter: corporate functions, networking nights, workshops, community gatherings, and turn them into content that keeps working after the day is done. It's proof for your brand: recap posts, footage for next year's promo, a reel that shows people exactly why they should be in the room next time.

View event video

03

Apply to work with us

We don't work with everyone. Before anyone books a shoot, they go through an application and onboarding process, because the work only lands properly when the fit is right. Here's what that looks like.

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Two men in suits in conversation, one with a clipboard, photographed by Growth Concept Media in Perth.

The fit call

We work out whether we're right for each other. We're looking for ambitious people who want to grow and aren't afraid to put themselves out there, and clients who want an ongoing partnership rather than a one-off shoot. Retainers are where the results actually show up, because content compounds.

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Two women at a table with notes, talking through a plan, photographed by Growth Concept Media in Perth.

The goals call

This is where we get into your business. What you're trying to achieve, what success looks like, what the content needs to do. It's also where you get to know us. By the time we're pointing a camera at you, we're not strangers, and that's most of the reason people look comfortable in our footage.

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Keoni Upton of Growth Concept Media reading a shot list on a Perth video shoot.

The set up

You get permission to be imperfect. We send through the shot list, then run a brainstorming session on what we're recording and the strategy behind it. If you'd rather be directed live on the day, we can do that instead.

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Keoni Upton of Growth Concept Media filming with a cinema camera on a Perth shoot.

Filming day

Coaching and refining. My job is to make you feel comfortable and to keep pulling until the message is clear. My rule is simple: if it's unclear to me, it's unclear to the viewer. Nothing gets shot without a reason behind it.

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Keoni Upton of Growth Concept Media holding a Ronin gimbal on a Perth brand shoot.

About

Who we are

GC Media is a story-led media business built for brands and people who want more than content for content's sake. We turn brand stories, real moments, and hard-earned expertise into media that builds trust, authority, and visibility that actually lasts.

Read about us

05

Work

Stories We’ve Helped Tell.

Guests at the Armed For Life quiz night at The Hall, The Camfield, Burswood, photographed by Growth Concept Media.
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Armed For Life

Armed For Life · Event video

Guests cheering at a Perth event, photographed by Growth Concept Media.
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Attadale Bombers

Attadale Bombers · Event video

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Proof

Mel Edward Montero | Home Consultant

Paris McNeil | Public Speaker

Shil Shanghavi | Public Speaking Specialist

Sam Gee | Founder of SG Coaching

"Keoni created an engaging video for my travel book that beautifully brought my vision to life. He demonstrated a strong eye for detail, storytelling, and visual aesthetics, ensuring every element felt both engaging and authentic. His professionalism, clear communication, and ability to understand my vision made the entire process smooth and enjoyable. The final result exceeded my expectations and truly captured the essence of my experience. I highly recommend his work to anyone seeking a high quality and meaningful video."

Sam Gee | Founder of SG Coaching

"Working with Keoni was effortless. From the initial contact right through to execution and the finished product. Keoni brings punctuality, precision, dedication and fun to the table. With an upbeat and positive take on the vision I had. It was a pleasure to work with him and I can't wait to create something with him again."

Bianca O'Donnell | Founder of Graze By B

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A separate site

The Growth Concept

The Growth Concept is a separate podcast. Link out; it is not this site.

Let’s Work Together

That’s what the first conversation is for. Tell us where your business is at, and we’ll tell you honestly what kind of content will move the needle.

Start a project
Keoni Upton, Perth videographer and founder of Growth Concept Media, sitting with a cinema camera.