Who we are

GC Media is a story-led media business built for brands that want more than content for the sake of content.

We create strategic media that turns brand stories, expertise and real moments into content that builds trust, authority and long-term visibility. Our approach combines strategy, production, editing, and creative direction into a streamlined done-for-you service designed for modern brands that want to show up with purpose.

We believe content should not just look good, it should say the right thing, represent the brand properly, and create momentum over time.

A young man with crossed arms smiling in front of a table with recording equipment, city skyline and water with boats in the background.
A young man with dark, curly hair standing outdoors by a body of water with a city skyline in the background. He is wearing a black button-up shirt and beige pants, gesturing with his hands. In front of him is a table with electronic equipment, and a camera is set up on a tripod pointed at him.

Keoni Upton

Founder | Brand Storytelling & Content Direction
Leads messaging, content direction, and brand storytelling at GC Media, helping clients create content that connects with the right audience and builds trust online.

Armaan Josan

Production, Visual Strategy & Photography
Leads the visual execution behind GC Media, ensuring every project is captured and delivered with a polished, professional, and brand-aligned finish.